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information about you or your company?
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pages of Search Engines and replace the bad links with positive information.
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positioning links on the Search Engines and by appeals to law to remove
negative information. We send cease and desist letters and if necessary,
file legal actions against the perpetrators and Internet service providers
contributing to the unjust defamation of our members.
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ComplaintRepair.com
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Complaint Repair in the
News
Autumn,
2000
Pool - Business & Marketing Strategy
http://www.poolonline.com
Link to Article: http://www.poolonline.com/archive/issue12/idea11.html
Full Text of Article:
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Pool - Business
& Marketing Strategy
"I Wish
I'd Thought of That"
Orchestrating Consumer Response
By Martin Payne
It appears that we are more prepared to complain before. There
could be a number of reasons for this.
Perhaps we have been taught that it is better to complain in
the hope of achieving something, maybe companies' consumer relations
are worsening.
However, one of the principal drivers must be the increase in
channels enabling consumers to have their say. These include
traditional media channels including, in the UK, the BBC programme
Watchdog.
A new site was launched on the Web in 2000 that enables consumers
to upload complaints about companies to be viewed by a wider
audience.
If a company e-mail address is provided by the poster, then
the complaint will be passed on to the company in question.
Complaint Repair promises to publish balanced views allowing both
pro and con postings to be seen.
Complaint Repair does not judge the validity of any complaints
but simply makes them available for others to see and comment
on. This is represents a new consumer resource that can help,
in the longer term, to ensure companies deliver improved consumer
service.
One can only hope that companies choose not to abuse this valuable
source of consumer feedback (they may not view it this way)
and "seed" the site with positive comments from their PR agency.
Web Links Complaint Repair
Pool, Autumn 2000 ·
© Martin Payne / Through the Loop Consulting Ltd 1998-2000
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